British Arrivals in Croatia Set to Increase in 2027 Following WTM London

November the 5th, 2026 – British arrivals in Croatia are looking very likely to increase throughout 2027 as the country wows at the WTM in London. The World Travel Market (WTM) is traditionally held in London at the beginning of November, and it’s one of the largest and most important tourism fairs in the world. Naturally, the Croatian National Tourist Board presented the overall Croatian tourism offer, and Slobodna Dalmacija reports that the delegation was led by the Minister of Tourism and Sport Tonči Glavina and HTZ director Kristjan Staničić. The Croatian stand’s offer was presented by 32 co-exhibitors. the uk is one of croatia’s most important source markets “The signals from the British market are extremely positive for Croatia; the UK is one of the country’s most important source markets, from which we continuously achieve very good results, and British guests are among those with the highest average daily spending in Croatia. Precisely for that reason, we’re using this appearance at the WTM also for a series of meetings with leading British tour operators, airlines and other partners, with special emphasis on strengthening air connectivity, further growth of tourist traffic and development of cooperation in 2027. Research of the British market shows that guests are paying more and more attention to the quality of the offer and value for money, and are looking for trips outside the main summer months, shorter city breaks and authentic experiences. It’s exactly these trends that are fully in line with the direction in which we’re developing Croatian tourism – towards higher quality and competitiveness, a more diverse offer and more even tourist activity throughout the whole year. Our goal is to additionally strengthen Croatia’s position on the British market, but also to ensure that the further development of tourism brings greater value to our destinations, the economy and local communities,” Minister Glavina stated. from huge airlines to travel agencies During the first day of the fair meetings were held with representatives of partners and organisations such as Jet2.com & Jet2Holidays, EasyJet Holidays, British Airways, TravelZoo, Love Holidays, the British Association of Travel Agents (ABTA), CBS travel, Travel Weekly and others. Key topics were previous activities and results, and certain partners are also announcing additional expansions in their programmes towards Croatian destinations. The above is best confirmed by the latest ABTA trends research, according to which demand for travel on the British market is still strong despite the rise in the cost of living, geopolitical uncertainties, disruptions in air traffic and climate change. As many as 88 percent of respondents went on at least one holiday during the previous 12 months, which is one percentage point more than the year before and equal to the result from 2019. An important indicator of the research is the position of Croatia, which is in 13th place on the list of world destinations that British travellers plan to visit in the next 12 months, which confirms the competitive position of our country on the important UK market. research conducted by tomas “The British market is extremely important for Croatian tourism given that it is a country that enters the top 10 markets from which Croatia achieves the highest tourist traffic, and the recently published results of the TOMAS research show that Brits are the second guests by spending. On the UK market, we’re also observing an interesting change, which opens additional potentials for Croatia as well, and that is city break tourism, which has become the most popular form of holiday for British guests. Croatia is an interesting destination for them in that context due to its proximity, so we will carry out investments and activities with the aim of further strengthening air traffic towards Croatian destinations also during 2027, and the priority remains the further strengthening of the quality of the overall tourism offer,” director Staničić stated, adding that Croatia has a stable position on the market, which was also confirmed by numerous partners during the talks. top destinations Positive trends from the UK market are also indicated by the results of tourist traffic, that is, data from the eVisitor system, according to which from this market in our country during the first 10 months 841 thousand arrivals (+2%) and 4.1 million overnight stays (+1%) were achieved. In this, Britons achieved the most overnight stays in Dubrovnik-Neretva and Split-Dalmatia counties, and looking by destinations, in Dubrovnik, Split, Konavle, Župa Dubrovačka, Rovinj and Zadar. “Our partners on the British market recognise Croatia not only as a summer destination, but as somewhere that carries high value, authenticity and exceptional diversity. We’re particularly pleased by the fact that British travel organisers are actively expanding their programmes, which directly affects the extension of the main part of the tourist year. British travellers today more than ever are looking for authentic experiences, top gastronomy, preserved nature and rich cultural heritage. Our focus on the promotion of sustainable tourism and the offer outside the summer season perfectly resonates with the trends on the UK market, where younger generations and experienced travellers are paying more and more attention to the ecological and social responsibility of the destination,” believes Bisera Fabrio, director of the HTZ Representative Office in London. croatia’s incredible food and wine scene The complete presentation of Croatian eno-gastronomy was complemented by a presentation and tasting of Croatian wines, held as part of the Croatian stand in cooperation between the Croatian National Tourist Board and the Croatian Chamber of Economy. Croatia presented itself within the exhibition stand with a recognisable visual identity, whose panels and video walls will be decorated with multimedia content connected with the new promotional video “Croatia – I hear it’s beautiful” with the one and only John Malkovich taking the main role. The post British Arrivals in Croatia Set to Increase in 2027 Following WTM London appeared first on Total Croatia .